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Apple Watch SE Black Friday deal returns to Amazon: 40mm for $230, 44mm for $280

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The weekend sale on the Apple Watch SE returns after a brief hiatus.

The Apple Watch SE has the same design as the flagship Series 6 minus the always-on display. 

This weekend saw the first big price cuts on the Apple Watch SE, which was just introduced back in September. Sales at Target and Walmart chopped $50 off the retail price of both sizes, and that was later matched by Amazon. As of Monday morning, the discounts had disappeared. But now, both sizes of the Apple Watch SE are now $50 below the Apple Store price again: The GPS versions of the 40mm SE start at $230 and the 44mm models start at $260. 

Here’s what’s confusing: Rather than discount the main price, Amazon is doing that stealthy “Save $40 at checkout” note, effectively applying coupons to the items at checkout. Furthermore, it’s $40 off because Amazon has already discounted $10 off the main price. But when you check out, the bottom line is that you’ll be saving $50 versus what you’d be paying right now at the Apple Store. 

The Watch SE is the 2020 stepdown model in Apple’s 2020 wristwatch line. It’s similar to the 2019 Series 5, but without the always-on screen and ECG function. The Watch SE also boasts a more powerful processor and a Retina display that’s 30% larger than the much older Series 3, which starts at $169. Unlike the Series 3, the Watch SE also supports Apple’s new Family Setup plan that lets you set up an Apple Watch for your kid, but you’ll need to spend up for the cellular version (and an accompanying wireless plan). 

Those cellular models are also on sale for $50 off.

Discover the latest news and best reviews in smartphones and carriers from CNET’s mobile experts.

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This Article was first published on cnet.com

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