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Google abandons FLoC, introduces Topics API to replace tracking cookies

February 3, 2022 55, All sharing options, All sharing options for:, By Emma Roth Updated Jan 25, 2022, 2:45pm EST, Chorus, comments, Cookies (left) compared to Topics (right), which Google says will be easier to manage and understand. Image by Google, Email, Email (required), Emma Roth, Facebook, Flipboard, Google, Google abandons FLoC, introduces Topics API to replace tracking cookies, Illustration by Alex Castro / The Verge, Linkedin, Log in or sign up, Pocket, Policy, Reddit, Search, Share, Share this on Facebook, Share this on Twitter, Sign up for the newsletter, Tech, The Verge homepage, Twitter, Updated Jan 25, 2022, 2:45pm EST, Vox Media 0