If you were to marry the targeting and organizational capabilities of a CRM (customer relationship management) software and the ease-of-use and functionality of an all-in-one website builder like Squarespace, the tech platform would probably resemble NationBuilder, an innovative platform that takes advocacy and people-led movements into the 21st century.
NationBuilder functions as a one-stop digital hub to organize and rally supporters, and gives users access to a variety of essential fundraising, communication, and community engagement tools. These include processing recurring donations, targeting various members of the community based on real-time data to help mobilize your group, sending personalized alerts and messages to members, and conducting A/B testing. More importantly, it puts your community members front and center in the conversation — and that, at the end of the day, is what really matters.
Unlike other services that focus only on a singular part of a campaign, NationBuilder gives users support throughout the entire process holistically, starting from acquisition and lasting as long as you’re fighting for your cause.
While originally used for non-profit campaigns, NationBuilder’s powerful interface can work just as well for other needs. Think community programs, corporations looking to gain support on a piece of legislation, or an artist looking to connect with their digital following. Past success stories on the platform are impressive: including the 2020 presidential candidate Andrew Yang, the Australian Marriage Equality campaign, and University of California’s advocacy projects.
Currently, NationBuilder is giving readers a free 14-day trial so they can test out the service for themselves. Better yet, those who do the 14-day trial will also receive on free month of service after the trial ends.
For more information on NationBuilder and how to use its technology for your needs, click here.
This story, “How NationBuilder is using technology to power people-led movements ” was originally published by
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