You can now preorder the new Kindle Paperwhite

Amazon has officially taken the wraps off of the 11th-gen Kindle Paperwhite ahead of the company’s fall event on September 28th, and preorders are now open directly from the retail giant. The new Kindle comes in three flavors: a standard model (with or without ads), a Signature Edition, and one designed for kids. All versions of the 2021 Kindle Paperwhite will launch on October 27th. Preorders are open at Amazon and Best Buy for now, but we’ll update this post with more retailers as they become available.

The new baseline Kindle Paperwhite is the 11th-gen ad-supported model, which starts at $140. The price represents a $10 increase over its predecessor, though, the last-gen model has seen some larger discounts in recent months. We will see if the higher price is justified once we do our full review, but improvements like a bigger screen, USB-C charging, longer battery life, adjustable color temperature, and a speedier processor sound appealing on paper. Ditching the lock screen ads will cost you an additional $20, bringing the ad-free Paperwhite to $160.